‘Cycling is the symbol of sustainable and environmentally friendly mobility. A topic that matters to young people – and unites generations. As demand grows, so does the need for competent advice. We’ve managed to find highly qualified employees with jobvalley.’
- Andre Gleiché, Operations Manager
Fahrrad XXL MARCKS
Germany – a service wasteland? It’s time for change! Companies that understand and engage with their customers appeal to their target audience and have the highest chance of sticking out from their competitors. That's where we step in. Learn more about the partnership between Fahrrad XXL MARCKS and jobvalley.
The client
Fahrrad XXL MARCKS
Regional bike retailer in the Hamburg region
1,800 m² sales area, in-house service workshop
70 years’ industry experience, top customer support
The task
Profile and challenges
Sales assistants and customer advisors for the shop floor
High requirements as Fahrrad XXL MARCKS employees are passionate cyclists with vast expertise
Students were needed to lighten the workload faced by the core workforce, including on weekends, and consequently generate sales during their placement and beyond
Initial milestone: intensive training on racing bikes, urban bikes and other products
‘Fahrrad XXL MARCKS and jobvalley work perfectly in tandem: With their expert knowledge, ability to quickly grasp new information and charm, the students were working with customers in no time and proved to be a great hit. They've very quickly managed to boost our success.’
- Andre Gleiché, Operations Manager
Why jobvalley?
Bike-loving customer advisors with a knack for sales required: After traditional recruitment agencies failed to meet our needs, working with jobvalley meant we instantly found perfect matches among our target audience – and vice versa. We specifically targeted applicants who had previously worked as advisors in sport retail shops, had prior retail experience or love cycling in their free time.
Outcome and future perspectives
After first getting in touch on February 19 and conducting an interview a week later, we were able to recruit suitable student candidates on March 8, who then went on to achieve their first sales in the same month. We’re currently looking for assistance to fill 150 hours each week and are continuously posting jobs – both for Bergedorf and another branch in the Hanseatic city. The partnership has been an all-round success for both sides and lasted an entire year to date, with an extension set in stone.
The partnership: Key facts
Employees recruited within 4 weeks after initial contact
6 students working at the same time during peak times
150 hours to be covered each week
